About Cas.
I am a graphic designer, illustrator and general creative with a focus on brand & concept building. I have a passion for art, design (in general) and fashion. A creative and intuitive maker, yet also a analytical and disciplined thinker with an ever wondering eye for perfection and growth. Graduated in BA Trend Research & Concept Creation in Lifestyle. Based in Utrecht, the Netherlands but always on the lookout for challenges around the world.
This website is meant to inspire, take you through my work, show you what makes me tick and give you a way to contact me.
Design.
As a graphic designer I want to challenge myself, and others, because the world can’t thrive without creativity and innovation. Without artists, designers and innovators culture would stagnate and stop developing. They bring the world new ideas and inspiration and therefore help society get to a higher level.
Concept and branding.
I was trained during my study, Trend Research & Concept Creation in Lifestyle, to become a (trend)researcher and concept creator. Within this field – and as a person – I am creative, eclectic, layered, driven and disciplined. I am able to research diverse fields and subjects, which I use to innovate in concept creation, brand building and graphic design.
I bring these two worlds together in my designs by thinking about how the end goal, a book, folder, website or any other design shape, affects people. This is the linking factor within the different sides of my work. I research to challenge ideas with innovative insights, new concept proposals, invent new branding strategies and bring them together in tangible graphic designs.
Want to get to know me even better? Check out my personal brand book below!
